Using Research to Market Your Massage Therapy Practice | 3 CE Contact Hours

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Do you know the difference in valid research and website hype? Learn basic concepts of research literacy and applying that to benefit your practice. Many people are intimidated by the word “research.” For some, it conjures up memories of how they hated writing research papers in school, maybe missing a deadline or getting a bad grade. This course explains things in plain English, and will assist any massage therapist in having a better grasp of the principles behind scientific research. Research in the field of massage can only add to professional credibility and enhance our standing among other healthcare professionals. Wouldn’t it be nice to see massage therapists on staff in every hospital? Yes, it would!

When this course was first submitted to the NCBTMB for approval, it was classified as a marketing class. I asked them to review the substance of the class and it is now classified as a research class.

At the conclusion of this course, you will be able to:

  • Differentiate between what research is–and is not
  • Identify the basic terminology of research
  • Conduct your own research, such as performing and documenting a case study
  • Locate existing research and demonstrate the ability to share it with physicians, other healthcare providers, and clients to benefit their understanding of massage, to increase your referrals, and to educate clients
  • Describe procedures for seeking out grants for massage therapy
  • Demonstrate the ability to compose press releases and use them to benefit your business

Do you know the difference in valid research and website hype? Learn basic concepts of research literacy and applying that to benefit your practice. Many people are intimidated by the word "research." For some, it conjures up memories of how they hated writing research papers in school, maybe missing a deadline or getting a bad grade. This course explains things in plain English, and will assist any massage therapist in having a better grasp of the principles behind scientific research. Research in the field of massage can only add to professional credibility and enhance our standing among other healthcare professionals. Wouldn't it be nice to see massage therapists on staff in every hospital? Yes, it would!